TURNING AN INVISIBLE PROTECTION INTO VISIBLE REASSURANCE

Display the Friendly Symbol to Show Your WiFi is Approved, Safe & Trusted

The Public WiFi Safety Assurance Standard

Friendly WiFi is the UK Government initiated Public WiFi Safety Assurance Standard that proves Public WiFi meets essential safety standards. When you see the Friendly WiFi 'Approved' symbol, you know the venue or location you are visiting filters harmful content—making it safer, especially in areas used by children.

The Safety Assurance Standard is available across all sectors, including retail, hospitality, transport, and education. Businesses and organisations displaying the Friendly WiFi Approved symbol have committed to blocking access to pornography, child sexual abuse material, and other illegal content identified by the Internet Watch Foundation and trusted security lists.

By becoming Friendly WiFi Approved, you reassure customers, parents, and businesses that your Public WiFi is safe and responsible. Take the next step in protecting your users—see our Approved Clients, join them and apply today.

Friendly WiFi – Invisible Protection with Visible Reassurance

Approved Clients

WiFi landing pages

Get Approved

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For Education

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Locations

Friendly WiFi certified clients map

Safety Advice

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Report Online

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Web Filtering

Web Filtering Services for Businesses, Brands and WiFi Providers

WiFi Services

Partner Services for Business

Sponsors & Partners

Partners

Click below to see Customer Case Studies

Wagamama

Train

Children

Stadium

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Image: Aerial view of the new children’s hospital in Dublin | Credit: Image courtesy of Arup Dublin, Ireland — Children’s Health Ireland (CHI) is raising the bar for digital wellbeing in healthcare by achieving Friendly WiFi certification across five hospital locations, including its new National Children’s Hospital in Dublin ahead of its opening, creating safer online environments for children, families, and visitors at some of Ireland’s busiest healthcare sites. Children’s

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In today’s connected world, public and guest WiFi has become an essential service. From cafés and shopping centres to libraries, transport hubs, and family attractions, organisations provide internet access to enhance the visitor experience. But with that convenience comes responsibility — ensuring that the connection people are using, particularly where children may be present, is safe. This is where the Friendly WiFi Safety Assurance Standard plays a vital role. What Is th

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Public WiFi Safety at Visitor Attractions

Providing Visible Reassurance for Families and Young Visitors Across the UK, visitor attractions are increasingly providing public WiFi as part of the overall guest experience. From theme parks and zoos to museums, adventure parks and heritage destinations, connectivity has become an expected part of a modern day out. Visitors frequently use WiFi to access digital information, share experiences on social media, or stay connected with family and friends while on site. As a re

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